As soon as you throw around words like “Ethical”, I get ready for a lecture on morality and religion. That isn’t the intent of this. However I will provide you with a sliding scale and you can impose your own sense of ethics and morality to find out what end of that scale you are comfortable with the help of. I am quite convinced that ethics is a sliding scale affected by Risk, Reward and Desire.
Risk = Likelihood of punishment
Reward = Sized the prize
Motivation = Emotional drive derived from positive or negative circumstances.
As an example, if you ask most people when would eat food from a dumpster, most would say “Hell No”. However, as your hunger grows and your options for something better recede, your willingness to partake belonging to the dumpster dining experience will grow.
When it for you to reviews there may be the obvious question with the items will reviews do for me. I believe there are four primary benefits for reviews:
1. Ego boost for the business proprietor. “They like me!, They really as i did!”
2. Social signals to the search that people are engaging with organization. This tends to effect ranking to some small degree. google reviews
3. A visual indicator that makes your business listing stand out. In the instance of a Google listing, five yellow stars show up after you get 5 reviews in which makes your maps listing more noticeable and more going to get clicks or calls.
4. Positive affirmations to your new potential customers that others have found what you provide to be of benefit.
Obviously, the fourth is the primary factor of awareness. 60% of online shoppers look at reviews before making a determination. Refer to link at the foot.
Most business owners already know our. So, reviews are something that business owners want. However, I’ve come across a lot of confusion about that reviews should go and how much value and weight they carry. Main dangers associated with value is by considering credibility from potential customers and possibly search engines. Here are where most of the reviews end up as well as the value that they carry.
Company Website: Written Review – That review carries no weight with search and very little credibility with potential customers because everyone knows you control their website and you can put anything assess on their whatever the truth of conduct or if buyer is a real person or not solely.
Company Website: Video Review – This carries more weight with your customers because people can see that it is indeed a person and not simply a creation of your imagination. They still don’t know if this person is is a customer of yours or just a good friend that owes you a favor, but it looks more realistic. Often times these types of reviews are ideal for a specific product page or the page that discusses a service you provide.
Google Plus: This will carry more weight with potential customers because they know you can’t delete a bad review and it is slightly difficult to fake the consumer reviews.
Yelp: This sometimes carry more weight than Google reviews because it is even harder to fake these reviews and you cannot delete bad reviews from this community. This review platform carries a lot of credibility with Google as well. Yelp has a loyal following and there are tons of of people who use that as opposed to a search engine.
Facebook: It excellent to have the heavens and a written review on Facebook because there are loyal Facebook followers that give this platform credibility. Although you can’t delete bad reviews from Facebook, it is not really well-known fact.
Yellow Page or Dex: It great to have a minumum of one review on this platform because it tends to influence that group of people who like to use this search tool.
Other places possibly want to have reviews include: Citysearch, Manta, Superpages, Kudzu, Best of the Web, and Better business bureau. If you can get reviews on Angie’s list those are pretty solid because these are nearly impossible to fake.
Now that impact . the value of reviews and where to put them you will address the original question of should you “pay” for both of them?