Not all keywords are global, actually sometimes by far the most valuable keywords are the local ones that can get the brick and mortar business more interest and conversions from customers in your town. More and more people are using the internet to locate local business owners over antiquated methods just like the phonebook than ever before and also this trend will only continue, so if you have a local business you want to get off the floor then focus on the local Search engine optimization strategy.
What is Local SEO?
Local search engine optimization describes obtaining a typically business to rank especially in the SERPs for region. This is generally much easier to do than ranking for global terms which makes sense because local SEO involves local search phrases which can be essentially just very specific long tail keywords which consequently have hardly any competition.local search engine optimization.
Rather than going against hundreds, thousands, or potentially countless other sites which are targeting your keywords, you’re likely only going against a tiny handful and over likely the competition know a good deal lower than one does about ranking searching engines, particularly local SEO. Lets cover some local search engine optimization tips.
Local SEO Tips
First, understand which local SEO keywords to concentrate on. This doesn’t mean ranking for your own personel brand related keywords. If somebody searches to them then they’ll find you and also you’re in good shape. Instead you need to target local keywords inside your off and on page SEO. I’ll perform a more complete write high on choosing local SEO keywords next week, however the gist of local keywords would be to qualify the keywords you’re already seeking to target along with your geographic terms whether it’s a city, state, country, region, etc.
Now let’s enter into the local SEO tips.
On Location Local SEO
Posting Your Address in your Site – This really is one of the first things you must do. Ideally there is a physical address as this will help your local SEO efforts immensely. Place it in the footer of each page if possible and set it within a page or two of your Google Fluff pages.
Google Fluff – Your Google fluff pages are the “About”, “Contact”, along with other informational pages since they relate to your web site and business which Google likes to see. This will be a part of local or global SEO but owning your fluff pages can place you before competitors who don’t have them and as just mentioned, these pages can also be nice to accommodate your address as well as any additional information you’d anticipate to find for a small business like hours or even a phone number.
IP Source – Make certain your site is hosted in the country where your business is. This could take care of itself for most webmasters but also for some they find cheaper, seemingly more desirable hosting options in other countries. That looks strange to Google once they see you’re seeking to rank for London based keywords but your site is hosted in America. While you’re doing that, grab a passionate IP when possible to make sure that you’re not sharing with any potentially spammy or penalized sites. It costs more but could be worth the cost as I outline in hosting and SEO.
Keywords – I just alluded to this particular but place your local keywords within the title tags, meta descriptions, H1/H2, target one keyword per page or article; all basic SEO stuff basically but tailored with your local keywords. Use these and LSI keywords sparingly when pointing to your site from another site.
Google Authorship – Google Authorship works well in global SEO and also moreso in local SEO as most of your competition is definitely not doing the same. Obtain your picture inside the SERPs with Google Authorship and boost your authority.
Off Site Local SEO
Social Media Sites – Obtain your business and address on Google , Google Places, Facebook, Twitter, Bing Local, 4Square, Wikimapia, LinkedIn, and Yelp, and interact where you could with every network.
Directories – Submit your business on directories like Dmoz, Yahoo, Local Directories, Online Yellow Pages, and other directories from the like. Most cities have local directories to market their local business owners and lots of people reference these exclusively when finding information and businesses about and around their city.
NAP Consistency – Nap is the acronym for “name, address, and phone number”. This info should be on your own site and on directories, social networking sites, anywhere it is possible to place it, and many important it needs to be CONSISTENT in each and every location. If something alterations in your NAP’s details, update them throughout the board. Google would like to provide the best user experience in case they see that your address is different on a variety of sites, they’ll want to shield their users from a potential frustration when attempting to reach you.
Local Sites – Interact with and take local links from various sites in your neighborhood. A hyperlink from the local news website makes your website seem more highly relevant to search engine rankings for and in your community. Networking with some other local businesses by performing your own searches or connecting over local business hubs is a good way to share links and increase your exposure.You ffjsgz even flyer for the site to increase awareness and consequently your traffic as well as the links you’ll receive within your neighborhood which will in turn cause Google to reward you with a better local ranking.